A Look Ahead at 2025

The Prestige Team Reflects on 2024 & Prepares for the Year Ahead 

As we closed out 2024 and looked toward the opportunities and challenges of 2025, we connected with members of our Prestige team to reflect on the past year and gather their thoughts on what’s to come. We asked them to share their standout moments from 2024, as well as the initiatives they’re most excited about in the year ahead. 

 

Read on for their reflections and insights. 

 

What was the most memorable or rewarding work moment for you in 2024?   

  

Aree Wichman headshot

Aree Wichman
Director, Regional Sales
Territory: Wisconsin 

 

Our Prestige Partner Conference was epic! I enjoyed being on stage with Rock ‘n Roll Team Building and connecting with our partners and fellow Prestige colleagues throughout the event. 
Sheila Tuitele Headshot

Sheila Tuitele
Director, Regional Sales
Territories: Colorado, Utah 

 

My most rewarding moment in 2024 was helping a group find hotels, DMCs, and activities in several small European towns they wanted to visit, all while successfully accommodating their growing group size. 

Tracy Connolly Headshot Tracy Connolly
Sourcing Specialist 

 

I enjoyed helping the Marketing and Industry Relations Team develop and launch the Prestige Education Webinar Series. Collaborating on this project brought valuable content to engage and educate our industry. 
Rob Brice Headshot

Robert Brice
Director, Regional Sales
Territory: Missouri, Indianapolis 

 

Going on the Chairman’s Club trip for the second year in a row was rewarding. It’s an outward symbol of what I’ve been able to accomplish with my client base, especially considering the challenges we faced during the difficult COVID years. 
Katie Yearby Headshot

Katie Yearby
Director, Enterprise Accounts 

 

In 2024, I heard a client had a planning role they needed to fill, and I immediately thought of a former longtime client. After connecting her with my current client’s hiring manager, she landed the job!  

 Not only did I get her back as a client and help her find job satisfaction again, but I also helped my other client fill an important position. 

Tara Wylie Headshot

Tara Wylie
Senior Event Consultant
Territory: Canada 

 

Our Prestige Networking Event in Toronto was a great success! I was very proud to have my clients there and be so engaged. 
Jamie Madewell

Jami Madewell
Director, Regional Sales
Territory: Ohio 

 

Most memorable from last year is being on-site with my clients and seeing firsthand how much they value and appreciate the work I do to help ensure their events are successful. 

 

What new trends or opportunities in meetings and events are you most excited to explore in 2025?  

 

Doug Peterson Headshot

Doug Peterson
Partner 

 

This year, I’m excited about the trends and opportunities I’ve discussed with Jeska Brodbeck, our speaker at last year’s client summit, especially her concept of “Designing for the Invisible Experience” or what I like to call planning for serendipity.  

It’s about recognizing that the best moments in a gathering often happen organically, and our role is to foster that growth through intentional planning.  

I’m also looking forward to exploring ways to build stronger connections, like Jeska’s idea of a “connection gym”—exercises designed to help us deepen our relationships with others. 

Stacey Morken Headshot

Stacey Morken
Director, Regional Sales
Territory: Minneapolis 

 

In 2025, I’ll be helping our clients find unique immersive experiences, along with trending concessions, rebates, and cost-saving opportunities to enhance their negotiating and contracting process with Prestige. 
Marshall Jones Headshot

Marshall Jones
Vice President, Regional Sales
Territory: Bay Area

 

The use of AI will continue to grow in 2025. Additionally, I’m looking forward to working on co-opetition (partnering with other third parties to scale). 
Silvia Portaluppi Headshot

Silvia Portaluppi
Sourcing Specialist – LATAM 

 

I’m ready to further utilize the new the new CVENT experience, which offers an enhanced, user-friendly design. 
Chris Kearns Headshot

Chris Kearns
Vice President, Event Services Operations 

With personalization being key to enhancing the attendee experience, experiential and immersive activities will be more important than ever. Additionally, I’m excited to improve how we collaborate with our clients by incorporating more sustainable practices. 

 

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