Today, April 4, 2019, is Global Meetings Industry Day (GMID)—a
day to celebrate and recognize the impact that business meetings,
conferences, conventions, incentive travel, trade shows and exhibitions have on
businesses across the world.
It’s easy to forget just how important gathering together in
a physical space is for making business connections. In a world where
technology makes it easy to connect from across the world, bringing people
together in the same room is more powerful than ever.
In a survey of business leaders, the Meetings Mean Business
Coalition found that executives report a wide range of benefits of meeting and
events, including:
When you attend as many meetings and conferences as our team
does, you can actually see the economic impact these events have on the local
and broader economies.
Oxford Economics reported on the economic impact of
face-to-face meetings and confirmed what we in the industry already know: the
impact is big.
Every dollar spent on face-to-face meetings and business events generates an additional $1.60 for the U.S. economy.